Successfully marking an event is no small task, regardless of experience. One of the most important aspects of a successful event is the marketing and promotional campaign. It can be difficult to know where to start, especially if you’ve never marketed an event before. Don’t worry! This post will cover many useful event marketing tips to help make your event as successful as possible. Some of these tips highlight features offered through Attendstar, but they can be implemented regardless of who you use for online ticketing.
Email Marketing Campaigns
There are several different types of email campaigns options to market your event. Remind Me email campaigns provide prospective ticket buyers with periodic reminder emails. These emails are typically sent every 10 days for a total of 6 times. You should include a link to any relevant content you would like to share. You can also include links to the event’s social media pages or blog.
Ticket Buyer Buzz is another type of email campaign that can generate a lot of buzz and word-of-mouth for your event. Remember, you shouldn’t focus email marketing campaigns only to prospective ticket buyers. Studies show that tickets buyers will spread the word for an average of five days after purchasing tickets. However, the word-of-mouth created by the initial ticket purchase stops after this period of time. Ticket Buyer Buzz will help reinvigorate their interest, as well as their word-of-mouth. Create a simple, engaging message for the email. Try to include five or six links that you believe will interest the ticket holder. Send these emails on a regular basis.
Social Media Campaigns
One cannot talk about event marketing tips without talking social media. It’s an essential marketing tool in the modern world. One of the marketing tricks we recommend is offering social media discounts. This provides ticket buyers with a discount on the prices they pay for tickets if they share the event on Facebook. This is especially beneficial if the user has a lot of friends on their Facebook page. Attendstar ticketing software displays how many clicks and sales conversion are made. This provides you with the necessary information to determine if the social media discounts were successful.
Set up a Facebook face for you event and keep it active. Write posts on a regular basis that highlight the upcoming event. Try to include information about other things to do in the town where the event is taking place. This provides you with the chance to engage with people that might attend the event, as well as anyone that’s already purchased tickets. This creates even more word-of-mouth for your event. If you have some, including client testimonials from people that have attended the event in the past. This is also a great way to establish trust and excite your potential ticket buyers.
Blogging
A dedicated blog for your upcoming event is another fantastic marketing tool. Include frequent, engaging posts that outline the details of the event, as well as any updates on the event before it takes place. The new content you put out will drive traffic, which will lead to an increase in ticket sales. Be sure to include links to all of your social media platforms!
Write posts highlighting the venue that you’ve chosen for the event. Interview the speakers that are going to be presenting. This builds interest in the event for those who have already purchased tickets and for your prospective ticket buyers. Be sure to publish content regularly after the blog is live. This give off an impression that the event is an exciting and popular one that people should attend.
Ad Campaigns
Ad campaigns can also be particularly useful when marketing an event, although they can be costly if the campaign isn’t successful. One of the more affordable ad campaigns involves placing PPC (pay per click) ads on social media, such as Facebook, LinkedIn and Twitter. These small ads should include a call to action, engaging wording, and an interesting graphic. They are affordable and only require you to pay when someone clicks on the ad. This ensures that they’ve noticed the event you’re advertising for. These campaigns have proven to be extremely successful with all kinds of products and events in the past.
Advance Planning
Whenever you’re getting ready to market an event, it’s very important that you make a marketing plan well in advance. A marketing campaign can’t reach its full potential if you set aside time to make a plan. Sit down and decide when the promotions will take place and what type of customers you’re going to target. The event date is your deadline, so plan your marketing campaign months in advance. This will help ensure that your marketing efforts are as effective as possible. Of course, a list of event marketing tips would not be complete without an event checklist. We recommend you start event planning and implementing your marketing campaign at least 6 months in advance.
Promoting the Right Things
There are several additional ways to promote an event. For one, you definitely need to promote the location of the event. This applies to both the venue the event is being held at, as well as the city that it’s in. The more attractive these locations sound, the more likely it is that potential ticket buyers will be interested in attending. Sponsors you obtain should also be heavily promoted. This will encourage them to aggressively promote your event in exchange. Any exciting or important aspects of the event should also be highlighted and promoted in blog posts and social media content. If you follow each of these event marketing tips, your event is sure to be a huge success.